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The use of electronic tills makes administration very straightforward. Restaurants allocate a button on their till to Love Food Share Food and staff add £1 to the bill given to the customer. At the close of business each day, the end of day report gives the sum totals for food, alcohol, beverages, service, etc., and a separate sum for the amount taken for the Love Food Share Food campaign.
At the end of each week the restaurant then simply makes a bank transfer directly into Love Food Share Food’s bank account. Please use the name of the restaurant as a reference so we know who to thank.
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A discreet table card is placed on each table or in the bill folder explaining to the customer that a voluntary £1 will be added to the table’s bill at the end of the meal, and that for every £1 donated, 50p goes directly the campaign’s chosen beneficiaries, with the other 50p used to support Love Food Share Food’s campaigns to raise more funds for charity. It is also made clear that the customer may choose to decline to donate.
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There is zero cost to the restaurant. Love Food Share Food provides every participating restaurant with all the table cards and information they need. The initiative is a cost-free way for restaurants to support local emergency food providers.
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Electronic tills make adding the £1 easy and straightforward, with participation usually having no effect on staff tips. Feedback from restaurants already participating in the campaign indicates that most employees are happy to be a part of the fundraising effort.
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Our market research conducted in central Brighton shows 100% of customers would be happy to participate and give a little something back after enjoying a delicious meal.
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The £1 donation is added to the bill after the service charge and VAT, so it does not affect the restaurant’s VAT returns. Restaurants are asked to submit funds to Love Food Share Food by the end of the week or month at the latest.